78.9629° E
sustainability ahead of the
next
WAE
Designing the future of plastic-free hydration infrastructure.
Supporting SDG 6 through carbon-neutral water infrastructure solutions.
Mission
WAE exists to make a meaningful, lasting contribution, protecting the environment and improving the quality of human life without compromising future generations. Our idea of leadership is not defined by scale, but by excellence in green technologies, consumer value, customer service, and employee capability.
We seek to reconcile social progress, professional fulfilment, quality-driven service, and economic development. Long-term value creation must remain balanced, responsible, and sustainable. Growth, for us, is not a number on a chart. It is the outcome of doing right by people, planet, and the communities we are built to serve.
Vision
WAE translates values into action through research-driven products and solutions that serve both the environment and human well-being. We operate as a technology-led organisation, guided by knowledge, science, and long-term thinking, not short-term market pressures. Accountability to employees, customers, partners, and societies is not optional.
It is how we operate. We hold ourselves to the highest standards across products, services, relationships, and commitments. Profit is a strategic necessity, not the goal. It follows meaningful contribution, shared progress, and participative growth. That distinction shapes every decision we make, from the materials we choose to the partnerships we build.
Our Business Model
Single-use plastic is an
institutional problem
Most organisations have made sustainability commitments, but their water infrastructure contradicts them. Bottled water creates ongoing plastic waste, carbon cost from logistics, and reputational risk.
The market has no shortage of hydration products. It has a shortage of credible, scalable alternatives designed for institutional environments, with material integrity and ESG traceability built in.
What's missing is not intent—but infrastructure intelligence. Organizations need systems that integrate purification at the point of use, eliminate dependency on external supply chains, and provide measurable impact data across water, carbon, and waste metrics. Without this shift, sustainability remains a reported ambition rather than an operational reality.
The bottled gets replaced with
infrastructure
WAE designs and deploys steel-first, point-of-use water systems for public institutions, corporate campuses, hospitality, and healthcare environments. Our systems connect directly to the water supply, eliminating plastic at the source, not the policy level.
Key differentiators:
- Steel-first material philosophy: no plastic contact with water
- Designed for institutional scale, not consumer markets
- ESG-traceable: aligned with UN SDG 6 (clean water and sanitation) and circular economy principles
- End-to-end service model covering installation, maintenance, and impact reporting
How the model works in
practice
Site assessment: WAE audits the client's existing water usage, plastic footprint, and infrastructure
- 1. System design: Custom-configured point-of-use units specified for the environment
- 2. Installation: Steel-first systems installed directly into the water supply, zero plastic in the water path
- 3. Service & reporting: Ongoing maintenance with measurable plastic elimination data for ESG reporting
- 4. Scale: Systems are modular and replicable across sites, campuses, and geographies
From assessment to scale, WAE delivers a seamless transition to sustainable hydration infrastructure.
"WAE was built as an activist organisation, not a product company. That origin shapes everything: material choices, partnerships, pricing philosophy, and where we deploy.
It is not positioning.
It is structure."
WAE Chronicle
From Intent to Impact
2010 - 2012
•WAE incorporated, a company from water intake to water reuse
The team
behind WAE
A. Vikram Joshe
Founder & CEO
"Water is one of the world’s most visible expressions of care, and the future of care must include care for the planet."
A sustainability entrepreneur with three decades of cross-sector experience, building a water-secure future by making sustainable water technologies accessible and mainstream through responsible, long-term solutions.
Deepak Panwar
CEO - Food & Beverage Division
Leads WAE's Food & Beverage division, bringing senior leadership experience to drive strategic growth and expand the organisation's commercial footprint across food and hospitality sectors.
Nayna Swati Dewesar
Corporate Finance & Commercial
A founding member of WAE, she leads corporate finance, procurement, and commercial projects, strengthening financial discipline, operational efficiency, and strategic execution across the wider organisation.
Satinder Kaur
Chief Revenue Officer
Leads WAE's revenue strategy and overall commercial growth, overseeing sales operations, key account management, and strategic partnership development to drive consistent, scalable, long-term institutional revenue.
Avnesh Sharma
Director - Customer Value Management
Drives customer value delivery and long-term retention across WAE's institutional client base, managing relationships and ensuring clients achieve measurable outcomes from their water infrastructure investments.
Meenakshi Bora
VP - Client Relations & Operations
Aligns client relations and operations at WAE, enabling efficient, responsive service delivery and consistent client satisfaction through strong coordination, cross-functional execution, and operational excellence throughout.
Rashmi Bhatia
Director - Finance & Accounts
Brings over 14 years in corporate finance. Leads WAE's finance and accounts function, ensuring financial governance, accuracy, compliance, and sustainable fiscal management across the organisation.
Serving
with Purpose
All CSR activities undertaken through the WAE Foundation follow structured processes and are supported by proper documentation. Each initiative is planned, executed, and recorded with clear accountability. Transparency and traceability are central to how we operate, ensuring that every contribution is meaningful, measurable, and aligned with responsible long-term growth.
Awards & Recognition
Brand Disruption Award
2026
Design & Creativity
2026
Design Excellence Award
2025