Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites function efficiently, to remember your preferences, and to provide website owners with analytical information about how their sites are used. Cookies are not programmes and cannot carry viruses or access files on your device.

Why We Use Cookies

WAE uses cookies and similar tracking technologies to: ensure the Website functions correctly; understand how visitors interact with our Website so we can improve it; remember your preferences and settings; and, with your consent, to deliver relevant advertising and measure the effectiveness of our marketing campaigns. We are committed to cookie transparency and do not deploy cookies without your knowledge.

2. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be switched off. They are typically set in response to actions you take such as setting your privacy preferences, completing contact forms, or logging into our partner portal. These cookies do not store personally identifiable information and do not require your consent under applicable law. Examples include: session management cookies; security and anti-fraud cookies; and load-balancing cookies.

Performance & Analytics Cookies

These cookies allow us to measure visits and traffic sources to understand how our Website performs and to identify areas for improvement. All information collected by these cookies is aggregated and anonymised. We use Google Analytics for this purpose. These cookies are only set with your consent.

Functional Cookies

Functional cookies enable enhanced functionality and personalisation, such as remembering your region or language preference, and ensuring you do not see repeated pop-ups. If these cookies are disabled, some features of the Website may not function correctly.

Marketing & Targeting Cookies

Marketing cookies track your browsing activity across websites to build a profile of your interests and display relevant advertisements. WAE uses LinkedIn Insight Tag and Meta Pixel to reach professional audiences and measure campaign performance. These cookies are only set with your explicit consent and can be withdrawn at any time.

3. Our Cookie Inventory

First-Party Cookies (set directly by WAE)

Third-Party Cookies

4. Your Cookie Choices

Cookie Consent Banner

On your first visit to our Website, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences by category. Your choice will be remembered for 12 months. You can change your preferences at any time by clicking “Cookie Settings” in the website footer.

Browser-Level Controls

Most web browsers allow you to manage cookies through browser settings. You can set your browser to block all cookies, block third-party cookies only, or delete existing cookies. Please note that blocking strictly necessary cookies will impair Website functionality. For guidance on cookie management in your specific browser, visit your browser's help centre.

Third-Party Opt-Out Links

For analytics and advertising cookies, you can opt out directly through the third-party providers listed in Section 3.2 above. Industry opt-out tools are also available at: Your Online Choices (youronlinechoices.eu) and the Network Advertising Initiative (optout.networkadvertising.org).

5. Impact of Disabling Cookies

If you choose to disable or block certain categories of cookies, some Website features may not function as intended. Strictly necessary cookies cannot be disabled without affecting Website functionality. Disabling analytics cookies means we cannot measure or improve your experience. Disabling marketing cookies means you may see less relevant advertising from WAE on third-party platforms.

6. Policy Updates

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes to applicable law, or updates to our marketing tools. We will update the "Last Updated" date above when we make material changes. Where required by law, we will seek fresh consent after material changes to our cookie practices.